What is a cookie?
A cookie is a small piece of data that a website asks your browser to store on your computer or mobile device. The cookie allows the website to ""remember"" your actions or preferences over time.
Most Internet browsers support cookies; however, users can set their browsers to decline certain types of cookies or specific cookies. Further, users can delete cookies at any time.
First-Party and Third-Party Cookies
We use both first-party and third-party cookies on our website.
First-party cookies are cookies issued from the shell.com domain that are generally used to identify language and location preferences or render basic site functionality.
Third-party cookies belong to and are managed by other parties, such as Shell business partners or service providers. These cookies may be required to render certain forms, such as the submission of a job application, or to allow for some advertising outside of the Shell website.
Session cookies are temporary cookies that are used to remember you during the course of your visit to the website, and they expire when you close the web browser.
Persistent cookies are used to remember your preferences within the website and remain on your desktop or mobile device even after you close your browser or restart your computer. We use these cookies to analyse user behavior to establish visit patterns so that we can improve our website functionality for you and others who visit our website(s). These cookies also allow us to serve you with targeted advertising and measure the effectiveness of our site functionality and advertising.
How are cookies used for advertising purposes?
Cookies and ad technology such as web beacons, pixels, and anonymous ad network tags help us serve relevant ads to you more effectively. They also help us collect aggregated audit data, research, and performance reporting for advertisers. Pixels enable us to understand and improve the delivery of ads to you, and know when certain ads have been shown to you. Since your web browser may request advertisements and web beacons directly from ad network servers, these networks can view, edit, or set their own cookies, just as if you had requested a web page from their site.
How are third party cookies used?
How do I reject and delete cookies?
Adobe Tracking Cookies
We use Adobe Analytics to understand how users arrive on our website(s) and how they engage with us on the website. The data is used to improve the user experience. Adobe also uses this cookie to understand the content with which you have engaged on our website(s) so they may subsequently deliver some targeted advertisements to you.
Atlas tags allow us to measure the performance of our advertising across devices, browsers and publishers.
The Bing Ads Universal Event Tracking tag helps us understand how our Bing campaigns perform by tracking actions on Shell websites once ads have been clicked.
We use the Crazy Egg service to help us improve the visitor experience and performance of our website. Crazy Egg provides graphical, video and text analysis of visitor behaviour on a website. It tracks where visitors click and allows us to fine-tune the layout and design of our web pages
ContentSquare is a UX analytics platform used to help improve the experience our customers have on the website.
DoubleClick Floodlight cookies enable us to understand if you complete certain actions on our website(s) after you have seen or clicked through one of our display/ video advertisements served on Google or other platforms via DoubleClick. DoubleClick uses this cookie to understand the content with which you have engaged on our website(s) so they may subsequently deliver some targeted advertisements to you.
We use Google Analytics to understand how our media campaigns work and how you interact with our website in order to improve the user experience.
Google tracking cookies
Google tracking cookies enable us to understand if you complete certain actions on our website(s) after you have seen or clicked through one of our adverts served via Google. Based on the content you have engaged with on our websites Google are able to deliver some targeted adverts across other Google partner websites.
Facebook helps you stay in touch with your network through their website/ mobile application. We make it easier for you to share any content of interest on Facebook and sometimes, we may present with some targeted adverts on Facebook based on your engagement with our website(s).
The LinkedIn insight tag allows us to perform campaign reporting and unlock valuable insights about website visitors that may come via the campaigns we run on LinkedIn.
Lucid cookies help us to measure brand lift and brand awareness from our advertising and marketing campaigns.
Outbrain offers a content marketing service that aims to present users to content that they are interested in, based on their behaviour and preference. The pixel we've added helps with attribution and overall performance.
Pardot tracks visitor and prospect activities on your website and on Pardot landing pages by setting cookies on their browsers. These cookies are set in order to remember preferences (like form field values) when a visitor returns to your site. We also set a cookie for Pardot users that are logged into our app; this allows us to maintain the login session, remember table filters, and so on.
Cookies are largely used to help facilitate an unobtrusive opportunity to gather feedback on site. Specifically, we leverage cookies to assist with Behavioral targeting methods such as: only targeting returning visitors, targeting users after number of pages visited , targeting users after a certain amount of time on page, only showing the nudge once per user, only showing the nudge to a user that has not responded to the nudge, and more
These cookies allow Shell to count visits and traffic sources from Reddit, so that we can measure and improve the performance of our site & campaigns.
Specific Media technology is used to deliver targeted messages and video adverts to users based on their engagement on our website(s).
The Trade Desk
The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers. The conversion pixel we add allows us to track performance and derive insights for media investments made.
Tube Mogul helps us deliver targeted video ads across desktops/ mobile devices and measure their relative performance across the real time inventory available across Tube Mogul partner websites. Tube Mogul is not to collect any Personally Identifiable Information from our website(s).
Turn helps us define audience segments based on your engagement with our website(s) and then, deliver targeted display/video/mobile ads to these anonymous segments. Turn does not collect personal data so they will only know your browser or device but never know your name/contact information.
Twitter provides real time updates from across the globe on the latest trending stories, ideas and opinions from the Twitter accounts or hashtags that you choose to follow. We make it easier for you to share our website content over Twitter. At times, we may present you with some ads on Twitter based on your engagement with our website(s).
This tag collects audience information from the VK Russian Social Network for later remarketing. Audience segmentation will allow for increased efficiency of advertising in VK and a decrease in ad spend for Shell.
Xaxis helps us define audience segments based on your engagement with our website(s) and then, deliver targeted display/video/mobile ads to these anonymous segments. Xaxis does not collect personal data so they will only know your browser or device but never know your name/contact information.
The Yahoo! Dot tag assists is in campaign tracking at attribution to help optimize performance.
This tag collects audience information for remarketing within the Yandex Advertising Network. Audience segmentation will allow for increased efficiency of advertising in Yandez and a decrease in ad spend for Shell.
YouTubeWe embed videos or insert links to videos from YouTube on our website(s). As a result, when you visit a page with content embedded from or linked to YouTube, you may be presented with cookies from YouTube.
We embed content and insert links to Zendesk on our website(s). As a result, when you visit a page with content embedded from or linked to Zendesk, you may be presented with cookies from Zendesk.
HubSpot Marketing Hub
This tag collects visitor data for Shell Global solutions. It allows us to see what pages are visited and remarket to these users. It also allows us to better understand visitors to provide customized content and maximize our marketing ROI.
Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback.