Fixed content

Secondary Navigation

Hero Banner

Variant

Left aligned

Title

Road to 2050

Description

<not set>

Category

<not set>

Video

<not set>

Hero Banner Image

Desktop Source
Mobile Source
Text Overlay Source
<not set>
Is Decorative?
No
Desktop/Mobile Image Alternative Text
Road to 2050
Text Overlay Image Alternative Text
<not set>
Caption
<not set>

Hero Banner CTA

Social Share

Metadata

Event metadata

Content

Static Content

Variant

Pullout CTA

Text

Announcing the winners of the Road to 2050 Bonus Challenge, Virtual Tech Inspection and the 2021 Global Virtual League.

The Road to 2050 – a new Shell Eco-marathon competition, supported by Microsoft.

The final Bonus Challenge in the global Virtual League and the last chance for Shell Eco-marathon teams to earn bonus points in the 2021 season.

Participating teams had to submit a 30-second ad answering this big question: What should mobility look like in your future?

The judges were inspired by the creativity and breadth of thinking that went into the ads, and from more than 50 entries received, just nine teams across the three regions were shortlisted for the public vote.

The final scores are now in and we’re delighted to announce the Road to 2050 winning teams below.

Teaser List

Variant

Grid View

Heading

The Road to 2050 winning teams

Items

Teaser

Title
Americas
Description
Set out to prove that the technology to answer that question already exists.

Teaser Image

Desktop Source
Mobile Source
Is Decorative?
No
Alternative Text
Eco IME Racing, Brazil

Teaser

Title
Asia Pacific and Middle East
Description
A futuristic idea of creating a solar-powered vehicle controlled by the human mind.

Teaser Image

Desktop Source
Mobile Source
Is Decorative?
No
Alternative Text
TEAM ETA, India

Teaser

Title
Europe and Africa
Description
A colourful approach on why a hydrogen-based solution is possible by 2050.

Teaser Image

Desktop Source
Mobile Source
Is Decorative?
No
Alternative Text
TEAM UMAKIT, Turkey

Teaser List

Variant

Grid View

Heading

Shortlisted teams

Items

Teaser

Title
Americas
Description
Their presented idea focuses on a new hybrid concept for urban mobility.

Teaser Image

Desktop Source
Mobile Source
Is Decorative?
No
Alternative Text
e-Wolf Racing, Brazil

Teaser

Title
Asia Pacific and Middle East
Description
Meeting cities’ mobility demands through electric interconnected transportation systems.

Teaser Image

Desktop Source
Mobile Source
Is Decorative?
No
Alternative Text
Sadewa, Indonesia

Teaser

Title
Europe and Africa
Description
A hydrogen-powered car to make city mobility more sustainable.

Teaser Image

Desktop Source
Mobile Source
Is Decorative?
No
Alternative Text
Eco-Runner Team Delft, The Netherlands

Teaser

Title
Americas
Description
An idea demonstrating that everyone can play their part in future mobility.

Teaser Image

Desktop Source
Mobile Source
Is Decorative?
No
Alternative Text
E4 UFSC, Brazil

Teaser

Title
Asia Pacific and Middle East
Description
An inspired take on creating a smarter mobility grid in our ever-growing cities.

Teaser Image

Desktop Source
Mobile Source
Is Decorative?
No
Alternative Text
DLSU Eco Car Team, Philippines

Teaser

Title
Europe and Africa
Description
Focus on a range of innovations for their solution to the challenge on their Road to 2050.

Teaser Image

Desktop Source
Mobile Source
Is Decorative?
No
Alternative Text
ASU Racing Team, Egypt

Media

Media Type

YouTube

Media ID

WzjrwbWUBqk

Title

Road To 2050 Bonus Challenge

Transcript

Title: Shell Eco-marathon bonus challenge – Road to 2050

Duration: 00:59

Description: Road to 2050 – Dean’s Launch Video

[Video footage with music]

Dean and Shell Eco-marathon contestants appear in separate windows, full frame.

[Video footage]

Dean’s window expands until he’s full frame.

[Text displays]

Name strap appears for Dean Aragón – CEO & Vice Chairman Shell Brands International AG

“Sound on” icon appears top right.

Dean:

Hello Shell Eco-marathon teams. Dean here.

As the brand guy at Shell, I am passionate about amazing branded content. So here’s our final bonus challenge of the season. I want you to create a 30 second advert answering this big question…

[GFX sting – text displays]

What should mobility look like in your future?

Dean voiceover:

What should mobility look like in your future?

[Video footage]

Transitions backs to Dean, full frame.

Dean:

Now your ad needs to creatively capture YOUR Shell Eco-marathon journey to meet the energy challenge that defines this century.

[Video footage]

Dean’s window minimises to join contestants again.

[GFX sting wipe]

Road to 2050

Dean:

Your ad will be judged on creativity…

[Video footage]

Cutaway of Dean swinging a lightsaber, full frame, with the word ‘Creativity’ appearing below him.

Dean:

Clarity and the use of social channels…

 

[Video footage]

Cutaway of Dean using a mobile phone, full frame, with the word ‘Clarity’ appearing below him, followed by ‘Social Channels’.

Dean:

… and the public gets to vote for their favourite shortlisted video.

[Video footage]

Wipes to Dean, full frame, with the words “Public Voting!” Below him.

[Video footage]

Dean’s window minimises to join contestants.

Dean:

And don’t forget, there are important league points to be won. Plus an exclusive Shell Motorsport and Nissan Formula E bundle for the global winner!

[Video footage]

GFX transition to racing footage with Nissan logo in top left corner.

[Text displays]

Virtual Driver Meet and Greet

Formula E Virtual Hospitality

Team Merchandise

[Video footage]

GFX transition back to Dean, full frame.

[Text displays]

Find out more and apply: makethefuture.shell/RoadRTo2050

Dean:

So join me on the road to 2050 now. I can’t wait to watch your ads.

[Video footage]

Dean taps the screen to turn it off.

[GFX endboard]

#MakeTheFuture

© Shell International 2021

Teaser List

Variant

Information Panel

Heading

<not set>

Items

Teaser

Title
Catch up on the drop-in session with industry experts
Description
Dean Aragón, CEO & Vice Chairman of Shell Brands International, Alfie Green, Social Lead from Starstruck and Michel Bouman, Territory Channel Manager Teams and Security from Microsoft, discussed and shared top tips with students on how to create the most compelling ad.

Teaser Image

Desktop Source
Mobile Source
Is Decorative?
No
Alternative Text
Road to 2050

Static Content

Variant

Pullout CTA

Text

Why have we set this challenge?

Earlier this year, Shell set out its new ‘Powering Progress’ strategy – with a target to become a net zero emissions energy business by 2050.

Partner List

Variant

Large

Heading

<not set>

CTA

Items

Partner

Name

Microsoft

Description

Microsoft has committed to being carbon negative by 2030 and removing the company’s historical carbon emissions by 2050. It is because of this ambition that they are a partner of Shell Eco-marathon and the Road to 2050 challenge. A challenge focused on the future of mobility and telling this story in the most compelling and creative way.

Primary Image

Desktop Source
Mobile Source
Is Decorative?
No
Alternative Text
Microsoft
Caption
<not set>

Secondary Image

Inline Image

CTA