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Road to 2050

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Introducing the Road to 2050 – a new Shell Eco-marathon competition, supported by Microsoft.

This was the final Bonus Challenge in the global Virtual League and the last opportunity for Shell Eco-marathon teams to earn bonus points in the 2021 season.

The competition challenge was to create a 30-second TV-style advert, answering the question: What should mobility look like in your future?

The purpose of Road to 2050 was to give you, Shell Eco-marathon teams the opportunity to creatively capture your Shell Eco-marathon journey and, in particular the way it may help society in our challenge to reduce emissions.

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Road To 2050 Bonus Challenge

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Title: Shell Eco-marathon bonus challenge – Road to 2050

Duration: 00:59

Description: Road to 2050 – Dean’s Launch Video

[Video footage with music]

Dean and Shell Eco-marathon contestants appear in separate windows, full frame.

[Video footage]

Dean’s window expands until he’s full frame.

[Text displays]

Name strap appears for Dean Aragón – CEO & Vice Chairman Shell Brands International AG

“Sound on” icon appears top right.

Dean:

Hello Shell Eco-marathon teams. Dean here.

As the brand guy at Shell, I am passionate about amazing branded content. So here’s our final bonus challenge of the season. I want you to create a 30 second advert answering this big question…

[GFX sting – text displays]

What should mobility look like in your future?

Dean voiceover:

What should mobility look like in your future?

[Video footage]

Transitions backs to Dean, full frame.

Dean:

Now your ad needs to creatively capture YOUR Shell Eco-marathon journey to meet the energy challenge that defines this century.

[Video footage]

Dean’s window minimises to join contestants again.

[GFX sting wipe]

Road to 2050

Dean:

Your ad will be judged on creativity…

[Video footage]

Cutaway of Dean swinging a lightsaber, full frame, with the word ‘Creativity’ appearing below him.

Dean:

Clarity and the use of social channels…

 

[Video footage]

Cutaway of Dean using a mobile phone, full frame, with the word ‘Clarity’ appearing below him, followed by ‘Social Channels’.

Dean:

… and the public gets to vote for their favourite shortlisted video.

[Video footage]

Wipes to Dean, full frame, with the words “Public Voting!” Below him.

[Video footage]

Dean’s window minimises to join contestants.

Dean:

And don’t forget, there are important league points to be won. Plus an exclusive Shell Motorsport and Nissan Formula E bundle for the global winner!

[Video footage]

GFX transition to racing footage with Nissan logo in top left corner.

[Text displays]

Virtual Driver Meet and Greet

Formula E Virtual Hospitality

Team Merchandise

[Video footage]

GFX transition back to Dean, full frame.

[Text displays]

Find out more and apply: makethefuture.shell/RoadRTo2050

Dean:

So join me on the road to 2050 now. I can’t wait to watch your ads.

[Video footage]

Dean taps the screen to turn it off.

[GFX endboard]

#MakeTheFuture

© Shell International 2021

Can I still enter?

The deadline for entry was midnight June 1, 2021, so no further submissions will be accepted after this date.

After receiving an impressive range of over 50 entries from around the world, our judges are currently deliberating over all submissions, and are inspired by the creativity and breadth of thinking put into the participating team’s ads.

Watch this space for the final shortlisted teams who will be announced here week-commencing June 21 and find how to vote for your favourite ad.

Follow us on Instagram and Twitter for further updates

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Catch up on the drop-in session with industry experts
Description
Dean Aragón, CEO & Vice Chairman of Shell Brands International, Alfie Green, Social Lead from Starstruck and Michel Bouman, Territory Channel Manager Teams and Security from Microsoft, discussed and shared top tips with students on how to create the most compelling ad.

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Road to 2050

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Rules of the competition

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Road to 2050 Bonus Challenge Rules
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Why have we set this challenge?

Earlier this year, Shell set out its new ‘Powering Progress’ strategy – with a target to become a net zero emissions energy business by 2050. Find out how.

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Microsoft

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Microsoft has committed to being carbon negative by 2030 and removing the company’s historical carbon emissions by 2050. It is because of this ambition that they are a partner of Shell Eco-marathon and the Road to 2050 challenge. A challenge focused on the future of mobility and telling this story in the most compelling and creative way.

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Microsoft
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