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Announcing the winners of the Road to 2050 Bonus Challenge, Virtual Tech Inspection and the 2021 Global Virtual League.
The Road to 2050 – a new Shell Eco-marathon competition, supported by Microsoft.
The final Bonus Challenge in the global Virtual League and the last chance for Shell Eco-marathon teams to earn bonus points in the 2021 season.
Participating teams had to submit a 30-second ad answering this big question: What should mobility look like in your future?
The judges were inspired by the creativity and breadth of thinking that went into the ads, and from more than 50 entries received, just nine teams across the three regions were shortlisted for the public vote.
The final scores are now in and we’re delighted to announce the Road to 2050 winning teams below.
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Title: Shell Eco-marathon bonus challenge – Road to 2050
Duration: 00:59
Description: Road to 2050 – Dean’s Launch Video
[Video footage with music]
Dean and Shell Eco-marathon contestants appear in separate windows, full frame.
[Video footage]
Dean’s window expands until he’s full frame.
[Text displays]
Name strap appears for Dean Aragón – CEO & Vice Chairman Shell Brands International AG
“Sound on” icon appears top right.
Dean:
Hello Shell Eco-marathon teams. Dean here.
As the brand guy at Shell, I am passionate about amazing branded content. So here’s our final bonus challenge of the season. I want you to create a 30 second advert answering this big question…
[GFX sting – text displays]
What should mobility look like in your future?
Dean voiceover:
What should mobility look like in your future?
[Video footage]
Transitions backs to Dean, full frame.
Dean:
Now your ad needs to creatively capture YOUR Shell Eco-marathon journey to meet the energy challenge that defines this century.
[Video footage]
Dean’s window minimises to join contestants again.
[GFX sting wipe]
Road to 2050
Dean:
Your ad will be judged on creativity…
[Video footage]
Cutaway of Dean swinging a lightsaber, full frame, with the word ‘Creativity’ appearing below him.
Dean:
Clarity and the use of social channels…
[Video footage]
Cutaway of Dean using a mobile phone, full frame, with the word ‘Clarity’ appearing below him, followed by ‘Social Channels’.
Dean:
… and the public gets to vote for their favourite shortlisted video.
[Video footage]
Wipes to Dean, full frame, with the words “Public Voting!” Below him.
[Video footage]
Dean’s window minimises to join contestants.
Dean:
And don’t forget, there are important league points to be won. Plus an exclusive Shell Motorsport and Nissan Formula E bundle for the global winner!
[Video footage]
GFX transition to racing footage with Nissan logo in top left corner.
[Text displays]
Virtual Driver Meet and Greet
Formula E Virtual Hospitality
Team Merchandise
[Video footage]
GFX transition back to Dean, full frame.
[Text displays]
Find out more and apply: makethefuture.shell/RoadRTo2050
Dean:
So join me on the road to 2050 now. I can’t wait to watch your ads.
[Video footage]
Dean taps the screen to turn it off.
[GFX endboard]
#MakeTheFuture
© Shell International 2021
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Why have we set this challenge?
Earlier this year, Shell set out its new ‘Powering Progress’ strategy – with a target to become a net zero emissions energy business by 2050.
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Microsoft has committed to being carbon negative by 2030 and removing the company’s historical carbon emissions by 2050. It is because of this ambition that they are a partner of Shell Eco-marathon and the Road to 2050 challenge. A challenge focused on the future of mobility and telling this story in the most compelling and creative way.
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