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ASU RACING TEAM, EGYPT

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Third place in the Road to 2050 for Europe and Africa

In this Bonus Challenge, Shell Eco-marathon teams were asked to create a 30-second ad answering this big question: What should mobility look like in your future?

ASU Racing Team’s response to the challenge is focused on several innovations in future mobility, including shared vehicles and fully integrated trafficking.

Watch the team’s ad below.

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Watch the 2021 Season Finale Show where we announce the winners of the Road to 2050 Bonus Challenge, Virtual Tech Inspection and the Global Virtual League.

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Accessibility Transcript: ASU Racing Team - Road to 2050 Challenge

Duration: 30seconds

Description: Wondering what Would Mobility look like in 2050? Here’s our version, What’s yours?

[BACKGROUND MUSIC]

Upbeat piano led music with hand claps for beats

[VIDEO SEQUENCE]

A man in a blue checked jumper taps on his mobile phone. He’s using an app to order a vehicle to go on a journey and captions appear on the screen

[CAPTION]

Would you like a shared ride? Yes / No
Your ride is 5mins away. Enjoy your GREEN RIDE

[VIDEO SEQUENCE]

The man in a blue checked jumper walks towards a small white vehicle, the sides of which are open and he jumps on board. In screen captions provide more detail

[CAPTION]

Today’s Journey;
15:30: First Drop
16:30 Second Drop
17:30 Third Drop

[VIDEO SEQUENCE]

We are now on board the small white vehicle, a camera in the front of the vehicle shows someone sat in the passenger seat, but no one in the drivers seat, this is an autonomous vehicle. An on screen caption appears

[CAPTION]

Sir, you have a meeting to attend, do you want me to connect? Yes / No

[VIDEO SEQUENCE]

Watching the small white vehicle driving down a narrow road, a man on his mobile phone isn’t looking and walks out into the middle of the road. An on screen graphic shows how the vehicle detects this hazard, and the vehicle safely stops until the man has moved out of the way, and the vehicle can safely proceed

[CAPTION]

Obstacle detected

[VIDEO SEQUENCE]

We are now back on board the small white vehicle, a camera in the front of the vehicle shows shows the steering wheel spinning one way, then another, and we see the vehicle turning a sharp right, it’s changing direction, captions on screen detail why

[CAPTION]

High traffic detected. Turn left, 950m

[VIDEO SEQUENCE]

The small white vehicle is driving away from us, down a dusty road, and on-screen graphic indicates that the man has received an app update.

[CAPTION]

15:30 Journey Update. New offer for you!

Expected weather 32c Why not cool down with $2 iced latte from Baleno. Activate and send order to car prior to 15:45 pick-up? Activate?

[VIDEO SEQUENCE]

The on-screen app graphics indicate that the man has activated this special offer

[CAPTION]

Activated!

[ANIMATION SEQUENCE]

The red and white logo for the ASU Racing Team appears

Please note: This film contains images and/or footage that was taken prior to the COVID-19 pandemic.

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Teaser

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Road to 2050
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Learn all about the final Bonus Challenge in the Shell Eco-marathon 2021 Virtual League, supported by Microsoft.

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Road to 2050

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2021 Virtual League Table
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Check your Virtual League standings and see how other teams compare around the world!

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Virtual League Table