In this Bonus Challenge, Shell Eco-marathon teams were asked to create a 30-second ad answering this big question: What should mobility look like in your future?
ASU Racing Team’s response to the challenge is focused on several innovations in future mobility, including shared vehicles and fully integrated trafficking.
Watch the team’s ad below.
Watch the 2021 Season Finale Show where we announce the winners of the Road to 2050 Bonus Challenge, Virtual Tech Inspection and the Global Virtual League.
Accessibility Transcript: ASU Racing Team - Road to 2050 Challenge
Description: Wondering what Would Mobility look like in 2050? Here’s our version, What’s yours?
Upbeat piano led music with hand claps for beats
A man in a blue checked jumper taps on his mobile phone. He’s using an app to order a vehicle to go on a journey and captions appear on the screen
Would you like a shared ride? Yes / No
Your ride is 5mins away. Enjoy your GREEN RIDE
The man in a blue checked jumper walks towards a small white vehicle, the sides of which are open and he jumps on board. In screen captions provide more detail
15:30: First Drop
16:30 Second Drop
17:30 Third Drop
We are now on board the small white vehicle, a camera in the front of the vehicle shows someone sat in the passenger seat, but no one in the drivers seat, this is an autonomous vehicle. An on screen caption appears
Sir, you have a meeting to attend, do you want me to connect? Yes / No
Watching the small white vehicle driving down a narrow road, a man on his mobile phone isn’t looking and walks out into the middle of the road. An on screen graphic shows how the vehicle detects this hazard, and the vehicle safely stops until the man has moved out of the way, and the vehicle can safely proceed
We are now back on board the small white vehicle, a camera in the front of the vehicle shows shows the steering wheel spinning one way, then another, and we see the vehicle turning a sharp right, it’s changing direction, captions on screen detail why
High traffic detected. Turn left, 950m
The small white vehicle is driving away from us, down a dusty road, and on-screen graphic indicates that the man has received an app update.
15:30 Journey Update. New offer for you!
Expected weather 32c Why not cool down with $2 iced latte from Baleno. Activate and send order to car prior to 15:45 pick-up? Activate?
The on-screen app graphics indicate that the man has activated this special offer
The red and white logo for the ASU Racing Team appears
Please note: This film contains images and/or footage that was taken prior to the COVID-19 pandemic.