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Road to 2050 drop-in session

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photo of Shell Eco-marathon participanting team members
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Watch the highlights of the Shell Eco-marathon Road to 2050 Bonus Challenge drop-in session.

In a Q&A session created specifically for participating Shell Eco-marathon teams, Dean Aragón, CEO & Vice Chairman of Shell Brands International, Alfie Green, Social Lead from Starstruck and Michel Bouman, Territory Channel Manager Teams and Security from Microsoft to discuss and share top tips with students on how to create the most compelling ad and answer any questions live.

Don’t worry if you missed it! You can watch the full session here

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dpw-LyDepKI

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Watch the Shell Eco-marathon Road to 2050 Student Drop-In Session

Transcript

Title: Road to 2050 - Social

Duration: 01:00

Description: Road to 2050 Drop in session highlights V2

 

[GFX with music]

Want to know how to make the most impactful ad?

[GFX]

Industry experts shared their top tips with our #ShellEcoMarathon teams!

[Video footage]

Transitions to Dean Aragón with GFX background.

[Text displays – name strap]

Dean Aragón

CEO & Vice Chairman

Shell Brands International AG

Dean:

Play the full piano of possibilities. Whatever is the medium that allows you to really showcase the power of your idea… use that.

[Video footage]

Transitions to Michel Bouman with GFX background.

[Text displays – name strap]

Michel Bouman

Microsoft Territory

Channel Manager Teams + Security

Michel:

It’s all about knowing where the value lies for the end customer or the community that you’re speaking to.

[Video footage]

Transitions to Alfie Green with GFX background.

[Text displays – name strap]

Alfie Green

Starstruck Social Lead

Alife:

Thinking about platform, thinking about purpose, thinking about the audience yourself and being part of that audience and saying ‘I would like to see this piece of content. This relates to me. I would actually want to watch this’ is going to be so, so important.

[GFX]

Be inspired

Watch the full session

Scroll down now

[GFX endboard]

#ShellEcoMarathon

#MakeTheFuture

© Shell International 2021

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Teaser

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Road to 2050 Bonus Challenge
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Watch this space for the final shortlisted teams who will be announced here week-commencing June 21 and find how to vote for your favourite ad.

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Road to 2050