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Decarbonising Road Freight

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Decarbonising Road Freight Transport with Shell Lubricants

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Find out which Shell Eco-marathon teams won the Pitch the Future challenges with their innovative ideas and watch the virtual awards ceremony.

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YouTube

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J9muxrzyeCk

Title

When Colin Furze met Machteld De Haan

Transcript

Title: SHELL SEM PARTNER IV 1 OFFLLINE V9

Duration: 3:14 minutes

Description: 

Interview with Machteld de Haan, Vice President, Shell Lubricants Americas, discussing decarbonizing road freight and Pitch the Future.

[Background music plays]

Bright, uplifting instrumental music

[Animated sequence]

Shell logo on a blue-green background. A stylised car on a yellow track arches above the logo.

[Text displays]

Pitch the Future. #MakeTheFuture #ShellEcoMarathon

[Animated sequence]

Stylised cars on a yellow and blue track appear in the upper left and lower right of the screen, as if the track is surrounding the screen.

[Text displays]

When Colin met Machteld de Haan. Shell Lubricants, decarbonizing road freight.

[Video footage]

Split screen showing Colin Furze on the left and Machteld de Haan on the right. The stylised cars on the track remain in the background throughout the video.

[Text displays]

Colin Furze, YouTuber and Inventor. Machteld de Haan, Vice President, Shell Lubricants Americas.

Colin Furze

Hello Machteld. Thank you for joining me. Do you want to introduce yourself?

[Video footage]

Closeup of Machteld de Haan.

Machteld de Haan

Yes, sure. Hi, Colin. My name is Machteld de Haan and I work for Shell, and I run the lubricants business in the Americas.

[Video footage]

Split screen showing Colin Furze on the left and Machteld de Haan on the right. 

Machteld de Haan

As we say, we keep the world moving.

[Video footage]

Close up of Colin Furze.

Colin Furze

One of the challenges is to come up with ideas to try and decarbonize road freight.

[Video footage]

Split screen showing Colin Furze on the left and Machteld de Haan on the right. 

Colin Furze

Now this is one of those things that to most people, would be like, what? Didn't expect that to be a category. How is that important, and what are we up to?

[Video footage]

Closeup of Machteld de Haan.

Machteld de Haan

Probably, I'd ask you back, Colin, when was the last time you ordered something online?

[Video footage]

Split screen showing Colin Furze on the left and Machteld de Haan on the right. 

Colin Furze

Oh, it was yesterday. I mean, it turned up today. We were doing some filming earlier and the doorbell rang. You know, there's things coming to my house all the time.

Machteld de Haan

Exactly. Those things that come to your door are delivered by either a small van or a truck, maybe.

[Video footage]

Split screen showing Machteld de Haan on the right. As she is talking, an inset showing a white van moving along a road appears to the left. The inset with the van moves upward, revealing another one below. The lower inset shows footage shot from above of large trucks at a depot, some are parked and some are moving.

[Text displays]

Road freight.

Machteld de Haan

All these vans and trucks and busses and coaches together is what we call road freight transport.

[Video footage]

Split screen showing Colin Furze on the left and Machteld de Haan on the right. 

Machteld de Haan

They account for 8% of the global CO2 emissions.

[Video footage]

Closeup of Machteld de Haan.

Machteld de Haan

So, it's a big sector, a big part of the emissions that we want to reduce.

[Video footage]

Split screen showing Colin Furze on the left and Machteld de Haan on the right. 

Machteld de Haan

We thought it would be a great idea to get some of the brilliant students to help us think about how to do that.

[Video footage]

Close up of Colin Furze.

Colin Furze

What are you already doing, then? What things can we see being done at the moment?

[Video footage]

Split screen showing Machteld de Haan on the right. As she is talking, an inset appears on the left, which shows a montage of video. A closeup of the side of a truck with the name Starship visible. A part of a sign is shown with the words conversation #ShellStarship. A shot of a futuristic looking, streamlined truck moving along a road. A closeup of a brown liquid being poured from one container into another. Very quick sequence showing a sign on a building reading Starship Initiative, and shots from different angles of the Starship truck. An aerial shot showing the state of Florida, text above it reads Jacksonville. A yellow line leads from the middle of the state to the western edge of the map.

[Text displays]

The Starship.

Machteld de Haan

Probably the first one is where we collaborated with the Air Flow Truck Company, and we designed this truck called the Starship. It's fully aerodynamic, it's made of carbon fibre, it's got solar panels on the top of the truck. 

[Video footage]

Closeup of Machteld de Haan.

Machteld de Haan

We then put a certain load on it and we got it to drive from the west coast to the east coast in the US, and we measured the freight-ton efficiency. 

[Video footage]

Split screen showing Colin Furze on the left and Machteld de Haan on the right. 

Machteld de Haan

What that means, is the combination of the load on the truck and the fuel consumption. Obviously, there's a correlation between it, and we managed to get that measure down by 250%.

[Video footage]

Close up of Colin Furze.

Colin Furze

What was that, the freight-ton load efficiency?

[Video footage]

Split screen showing Colin Furze on the left and Machteld de Haan on the right. 

Machteld de Haan

Freight-ton efficiency.

Colin Furze

I'll have to remember that. That's going to be a Trivial Pursuit question one day, that is, isn't it?

Machteld de Haan

Yes, exactly.

Colin Furze

So, what are you hoping to see then, from some of the Shell EcoMarathon teams? Is there anything in particular that you want them to solve?

[Video footage]

Closeup of Machteld de Haan.

Machteld de Haan

I mean, I've been to a couple of the Shell EcoMarathons, and I'm, every single time, so inspired with the enthusiasm, the innovation that I see. It's just amazing.

[Video footage]

Split screen showing Colin Furze on the left and Machteld de Haan on the right. 

Machteld de Haan

There's a team from Asia that wanted the actual car to be more sustainable, and they built it completely from bamboo. Can you imagine? They got attention from a car manufacturer, as well. So, I think those things are super-exciting. I'm hoping for out-of-the-box thinking, maybe new technology, and maybe not just thinking about the actual vehicle, but maybe also something around our behaviours in driving the vehicle that could help decarbonize. Maybe we can use some digital or artificial intelligence tools for that.

[Video footage]

Close up of Colin Furze.

Colin Furze

It's been a pleasure. Fingers crossed, we find something, that the entries come up with something absolutely amazing. I'm sure they will.

[Video footage]

Split screen showing Colin Furze on the left and Machteld de Haan on the right. 

Colin Furze

Excellent. Thank you for your time.

Machteld de Haan

All right, cheers.

[Audio]

Shell jingle plays.

[Graphic]

Shell logo.

[Text displays]

© Shell International Limited 2020

Overview

Shell’s ambition is to be a net-zero emissions energy business by 2050, or sooner, and to partner closely with our customers in key industries as they seek to decarbonise.

One good example is the road freight industry, which plays a key role in the global economy but is also the highest emitting sector, responsible for about 8% of global CO2 emissions*.

Therefore, innovative concepts are needed to help decarbonise road freight transport without compromising the effectiveness of the e-commerce delivery chain.

*IEA Tracking Transport 2019, IEA Energy Technology Perspectives 2017, IEA Future of Trucks 

Objective

The challenge for students is to develop an innovative concept that helps to decarbonise road freight transport without compromising customer expectations of the timely distribution and delivery of products.

The solution could be focused on any area along the product delivery chain – from shipping on the factory floor to the doorstep delivery at customers’ homes or businesses.

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Title
AMERICAS
Description
To tackle the challenge of decarbonising road freight transport, the Eco Octano UFPR Eléctrico team conceived a transport management AI system that would help to gather relevant shipment data, before outlining the options in order of their estimated CO2 emissions.

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Eco Octano UFPR Eléctrico

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EUROPE
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With an aim to decarbonise road freight transport, the Galway Energy-Efficient Car team identified the aerodynamics of heavy goods vehicles (HGVs) as a key area of potential improvement.

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Galway Energy-Efficient Car, Ireland

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ASIA
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To effectively decarbonise road freight transport, the DTU Supermileage team proposed an approach that focused on three key areas: logistics and supply chain; onboard carbon capturing and utilisation; and vehicle efficiency.

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The Pitches
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Watch the pitch highlights of 13 incredible teams as they present their brilliant ideas virtually to a panel of industry experts.

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The Pitches

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Pitch the Future
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Revisit the Pitch the Future homepage to learn more about the competition, the teams, and the live pitches.

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