Find out which Shell Eco-marathon teams won the Pitch the Future challenges with their innovative ideas and watch the virtual awards ceremony.
Explore the Eco Octano UFPR Eléctrico team’s transport management AI system that aims to support road freight decarbonisation.
Duration: 2:02 minutes
Six members of the Eco Octano team reflect on motivations behind the Pitch the Future the project and some of the challenges it presented.
Session #9 - Eco Octano Transcript
[Background music plays]
An electronic dance rendition of the Shell theme quietly develops.
[Animated sequence]
A 3D mechanism of horizontal platforms, revolving, interlocking, yellow and blue cogs and cylinders of different sizes serves as the background for all subsequent webcam footage.
[Video footage]
Rapidly changing webcam footage of team members, each speaking a word from the opening sentence in turn.
[Team Member 1]
Hi!
[Team Member 2]
We are.
[Team Member 3]
Team.
[Team Member 4]
Eco Octano!
[Subtitles]
Hi! We are team Eco Octano!
[Animated sequence]
The same background of interlocking cogs turning, this time with six windows of webcam footage overlaid.
[Video footage]
Six team members, all waving and smiling via webcams.
[Animated Sequence]
Yellow, blue and grey bars slide across from the left, obscuring the images. A turquoise background appears, with stylised text, the white solid-block letters of the first two words seeming to develop on a draftsman’s board or architectural plan. The following two words consist of larger hollow letters with a thick outline, through which a series of gaps run from left to right, first appearing to create the letters, then producing a flickering effect. The final line of text appears in expanding yellow letters. Faint lines of parallel pale blue dots appear, gently undulating as if on a submerged surface in the background.
[Text displays]
Pitch The Future
Decarbonising Road Freight Transport With Shell Lubricants
[Animated Sequence]
The text swivels forwards and disappears. More appears, the first two lines in larger yellow letters, and the third in white.
[Text displays]
Team Eco Octano
Brazil
[Animated Sequence]
Similar coloured bars slide across again to reveal Team Member 3 via webcam, then all six team members,
[Team Member 3]
The Eco Octano team was founded in 2013.
[Subtitles]
The Eco Octano team was founded in 2013.
[Video footage]
Team Member 2 speaking via webcam, then a picture of some other team members carrying their car, a small lightweight pod, on a metal frame past a temporary barricade of the sort used at events in public spaces.
[Team Member 2]
In 2017, our car went to a fast food drive-thru, and everyone in the team won a free burger.
[Subtitles]
In 2017, our car went to a fast food drive-thru and everyone in the team won a free burger.
[Video footage]
Team Member 5 speaking via webcam.
[Text displays]
*Team Pitch Video
[Animated sequence]
Arrows extend from a cartoon robot in the centre of a white screen to a fuel gauge moving from empty to full on the upper left, an outline of a geographical area with a red dotted line tracing a somewhat tangled route across it on the upper right, three stacked packages on the bottom left, then truck, train and ship icons in convoy on the bottom right. Text appears over each icon.
[Text displays]
Fuel Consumption
Route Optimization
Supply Management
Transportation Methods
[Team Member 5]
Our idea for Pitch the Future is about creating an artificial intelligence system that can optimise transportation routes, valuing both green practices and the satisfaction of customers and employees in the transport market.
[Subtitles]
Our idea for Pitch the Future is about creating an artificial intelligence system that can optimise transportation routes, valuing both green practices and the satisfaction of customers and employees in the transport market.
[Video footage]
Team Member 4 speaking via webcam.
[Text displays]
*Team Pitch Video
Decarbonising
[Animated sequence]
A simplified, stylised view of the Earth surrounded by grey clouds containing CO2 symbols and the Eco Octano logo in the bottom left corner. Three icons accompanied by text appear vertically on the left: A rising line on a graph, a clock with horizontal motion lines, a smartphone with a leaf on the screen.
[Text displays]
Data Control
Freight Efficiency
Green Marketing
[Video footage]
All six team members listening to Team Member 4 speak via webcams.
[Team Member 4]
We chose to take part in Pitch the Future because we think the world has many problems, and we might be able to solve some of them. Global warming, climate change, natural disasters. We have to fix this somehow. If we don’t do that, who will?
[Subtitles]
We chose to take part in Pitch the Future because we think the world has many problems, and we might be able to solve some of them. Global warming, climate change, natural disasters. We have to fix this somehow. If we don’t do that, who will?
[Video footage]
Team Member 1 speaking via webcam.
[Team Member 1]
Our favourite part of the idea process has been the possibility to acquire knowledge and to develop research.
[Subtitles]
Our favourite part of the idea process has been the possibility to acquire knowledge and to develop research.
[Video footage]
Team Member 5 speaking via webcam. A picture of the Eco Octano team, all wearing lanyards and posing around two of the project’s cars.
[Team Member 1]
It has enabled our team to continue developing itself, even with the pandemic, and it has given us the opportunity to think of better days for the world.
[Video footage]
Team Member 4 speaking via webcam.
[Team Member 4]
The biggest challenge for us in this competition is probably to coordinate work with a short amount of time.
[Animated Sequence]
Blue, grey and yellow bars slide upwards, obscuring the webcams to reveal a yellow screen with the same parallel lines of pale undulating dots in the background. Solid grey text emerges in the centre.
[Text displays]
What Has Your Team Learned?
[Animated Sequence]
Blue and grey bars slide upwards to reveal the six webcams and rotating cogs in the background.
[Video footage]
Team Member 6 speaking via webcam. Time-lapse footage of the team working on various prototypes of the car in adjacent bays in one large indoor space, adjusting a seatbelt, working on the engine, moving the chassis and testing it on a ramped platform with someone inside.
[Team Member 6]
We realised how many different and creative solutions a single problem can create, the huge number of ideas and new approaches that it can generate.
[Subtitles]
We realised how many different and creative solutions a single problem can create, the huge number of ideas and new approaches that it can generate.
[Animated Sequence]
Blue, grey and yellow bars slide upwards, obscuring the webcams to reveal a yellow screen with the same parallel lines of pale undulating dots in the background. Solid grey text emerges in the centre.
[Text displays]
Why Are You Proud Of Your Team?
[Animated Sequence]
Blue and grey bars slide upwards to reveal footage from one webcam.
[Video footage]
Team Member 3 speaking via webcam.
[Team Member 3]
We are proud because, especially in the critical situation of the world, doing stuff like this is not easy, and each of us pulled out all the stops to reach this victory.
[Subtitles]
We are proud because, especially in the critical situation of the world, doing stuff like this is not easy and each of us pulled out all the stops to reach this victory.
[Animated Sequence]
Blue, grey and yellow bars slide upwards, obscuring the webcams to reveal a yellow screen with the same parallel lines of pale undulating dots in the background. Solid grey text emerges in the centre.
[Text displays]
3 Words You Think Best Describe Pitch The Future?
[Animated Sequence]
Blue and grey bars slide upwards to reveal footage from one webcam with the animated rotating cogs in the background.
[Video footage]
Alternate footage of Team Member 1 speaking only, all six team members listening as Team Member 4 speaks, then just Team Member 1 again, via webcams.
[Team Member 1]
Team.
[Subtitles]
Team.
[Team Member 4]
Solutions.
[Subtitles]
Solutions.
[Team Member 1]
Knowledge.
[Subtitles]
Knowledge.
[Video footage]
All six team members waving and smiling via webcams.
[Background music plays]
The Shell jingle on piano.
[Animated Sequence]
A full-screen view of the background theme, platforms of animated revolving cogs. A red disk gyrates within a hole in one cog. The Shell pecten is centre-screen above two lines of text. The first line disappears as it slides upwards to reveal more.
[Text displays]
#ShellEcoMarathon
© Shell International Limited 2020
To tackle the challenge of decarbonising road freight transport, the Eco Octano UFPR Eléctrico team conceived a transport management AI system that would help to gather all relevant shipment data, before outlining the options in order of their estimated CO2 emissions.
The system acquires data, such as the proposed delivery route and model of the vehicle, before feeding this into a rating system that rewards:
The data collected covers everything from fuel efficiency and delivery time to freight price and cargo information, helping the system to populate the most fuel-efficient route possible.
Targeting both logistics companies and individual consumers, a connected mobile app helps users to explore their transport options, with results depicting:
To ensure digital security, the system requires data encryption throughout, with financial transactions further secured through the use of secured tokens; data resilience (backups); and the masking of banking numbers.
The system also incorporates ‘inter-stops’, strategic locations where cargo can be switched between transport types, providing opportunities to combine varying shipping methods (road, rail, water transport) to reduce fuel consumption, shipping time, and overall emissions.
Beyond this, inter-stops will also function as driver well-being hubs, housing food and beverage, accommodation, and medical services. Product storage will also be possible, providing better goods distribution to rural areas.
Finally, the system is complemented by tax incentives and reduced costs for companies who embrace green initiatives. While not all companies will participate, those who do will potentially stand out in the marketplace for championing sustainability.