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Build your online presence

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Candid photo of Shell Eco-marathon participant sitting in her car and strapping on her helmet.
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Develop Your Online Presence with YouTube Creators

Watch online influencers Astronaut Abby and Colin Furze who share tips and tricks for creating an impactful online presence.

You’ll find the full session here and the Q&A here.

Media

Media Type

YouTube

Media ID

TMrQcWIXBL0

Title

Develop Your Online Presence with YouTube Creators session highlights

Transcript

Title: Shell Eco-marathon Virtual Learning Sessions

Duration: 01:18

Description: Online Presence SEM VLS Highlights Video

[GFX Sting with music]

Virtual Learning Sessions

Develop Your Online Presence with YouTube

[Video footage with music]

Wipes to Norman full screen.

[Text displays]

Name strap for Norman Koch.

Norman:

You will be hearing from Colin Furze, inventor, filmmaker and the creator of incredible vehicles and gadgets.

[Video footage]

Cuts to Colin.

[Text displays]

Colin Furze name strap wipes upwards from bottom of screen.

[Video footage]

Cuts to split screen shot of Norman and Colin.

Norman:

And in conversation with Colin we have Abby Harrison…

[Video footage]

Cuts to Abby Harrison full screen.

[Text displays]

Abby Harrison name strap wipes upwards from bottom of screen.

Norman:

… also known as Astronaut Abby, an aspiring astronaut, a Havard scientist and the founder of the Mars Generation non-profit.

[Video footage]

Cuts to split screen of Norman and Abby.

[Video footage]

Screen wipes to Colin.

[Text displays]

Quality over quantity

Colin:

Keep the quality over quantity.

[Video footage]

Cuts to Abby.

[Text displays]

Authentic

70/30 split

Type of content

Abby:

Apart from being authentic on social media, I think that one of my top tips is to look at the niche that you’re in and to do like a 70/30 type split for the type of content you put out.

[Video footage]

Cuts to Colin.

[Text displays]

Just enjoy it

Colin:

Just enjoy it. Enjoy what you do.

[Video footage]

Cuts to three-way split screen, with Norman at the top, Colin bottom left and Abby bottom right.

Colin:

Over to the army! (Everyone laughs).

[Video footage]

Cuts to Colin full screen.

Colin:

You kind of have to look at what you’re doing and tailor each part for each platform.

[Text displays]

Tailor each part for each platform

[Video footage]

Cuts to Abby.

Abby:

When you partner with someone whether it’s a product or a financial sponsorship…

[Video footage]

Cuts to three-way shot.

 

Abby:

... only work with people that you believe in.

[Video footage]

Screen wipes to GFX full frame.

[GFX full frame]

To find out more about developing your online presence with YouTube creators…

Fades to…

[GFX Endboard]

Watch the full session now

#MakeTheFuture

© Shell International 2021

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